Wyatt Flores is a 23-year-old singer-songwriter from Stillwater, Oklahoma, who’s making a name for himself in the Red Dirt music scene, building on the musical legacy of his home state. He grew up on a ranch in a working-class family where he was surrounded by musicians, often hearing them play cowboy songs around a campfire. His father, a drummer, built him a stage in the backyard when he recognized his talent, and his Uncle Bobby taught him how to play guitar. Now Wyatt is playing in front of thousands of fans, singing at the Grand Ole Opry, and writing songs that are winning audiences with their honesty, heart, and vulnerability. His debut album, Welcome to the Plains, explores the rough—and sometimes violent—side of growing up in rural Oklahoma, but it also shows a talent for storytelling and a wry sense of humor. Sid talks to Wyatt about why he’s so happy to be back in Stillwater after a couple of years in Nashville, the mental health struggles he’s openly shared with his fans, the family member he wants to have on his podcast, and why his favorite food is a breakfast burrito. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
This Mumbrella and Exponential podcast series examines some of the biggest topics in marketing in 2018.
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Has the marketing funnel really changed?
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32:15
Toista Myöhemmin
Toista Myöhemmin
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32:15The marketing funnel is perhaps the most famous and utilised piece of marketing theory. While models differ slightly, they all work on the basis that there is more to a purchase than walking into a store and buying a product, with stages including awareness, consideration, purchase and then loyalty. But in an always-connected world, some argue this…
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Moving Targets – Are We Shooting for the Right Attribution Model or Missing the Mark Completely?
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29:21
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29:21In 2018, there’s huge confusion with attribution models, in terms of both their accuracy but also the wealth of different metrics available. However, in a world where people are inundated with more and more marketing messages, making an actual connection is more important than ever before. In this episode, our panel debate whether one model will wi…
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AI and Voice: How to Separate the Bluster from the Opportunity
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32:04
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32:04Al Crawford and his panellists discuss what AI and voice technology means for Australia's marketers. In this episode, the panel includes Douglas Nicol, founder of chatbot agency OnMsg and creative agency The Works; Nick Abrahams, the global head of technology and innovation for legal firm Norton Rose Fulbright; and Exponential’s global sales strate…
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